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Antara Senior Care, a subsidiary of Max India, is set to deploy ₹125 crore raised through a recent rights issue to expand its operations across its three business verticals—residences, assisted care services, and the AGEasy D2C platform. The company is also looking to invest ₹300 crore over the next three to four years to scale its presence in the senior living and care space.
Tara Singh Vachani, Executive Chairperson of Antara Senior Care, told CNBC-TV18 that about ₹50–60 crore from the rights issue will be directed towards developing new senior residences. “We have a million and a half square feet coming up every year over the next five years,” she said. Another ₹55–60 crore will be channelled into expanding assisted care services, including care homes and at-home care in cities like Delhi, Chennai, and Bangalore. The remainder will go towards strengthening AGEasy, Antara’s direct-to-consumer platform that offers products catering to chronic ageing.
Antara’s revenue outlook across verticals remains strong. The residences vertical alone is expected to generate ₹500–600 crore from three new projects in the pipeline. The assisted living and AGEasy verticals together are forecast to contribute around ₹170 crore in the next year.